Busy News Day

These are big times in the news business. Mr. Trump's former personal attorney has recently given open Congressional testimony in which he has called the President a racist, a liar and a cheat. Meantime, nuclear arms talks with North Korea have suddenly ended. Pakistan and India--both nuclear-armed nations--are once again uncomfortably close to war. And migrant children continue to be separated from their families. We will take a look at the front page of the Los Angeles Times to see how they are covering this busy news day.

Questions...

•What do you think of the stories on the front page? Do you think the editors judged the day's top stories correctly? What would you change?

•The class can read either the Sheriff story or the Trump/Senate story. Do you feel The Times' coverage of the story is fair to all parties? What would you change?

•Is the Trump/Senate story sort of story that Mr. Trump will call "fake news"? What do you think of that claim?

•The Critical-Cultural Theory states that media consumers use media messages to construct their own world view. What would a Trump or Sheriff Department supporter take out of this coverage to support his ongoing views? What would a Trump or Sheriff Department opponent take out of it? What do you think the undecided reader will take out of this coverage?

•How can the Los Angeles Times or other major new outlet cover a complex news story more credibly or effectively than a blogger than a small following?

•You are a candidate in the upcoming L.A. Unified school board election and you have found out that your opponent is a gun enthusiast who wants to arm classroom teachers. You want to make this revelation public. Are you likely to get more coverage or less coverage for this story in the Monday paper? Why?

Internship Opportunity

This internship is not until summer, but Winter MC101s may want to take note of it anyway...

He is a brief overview of the program.

KJLH (102.3 FM) is an Urban Adult Contemporary radio station serving the Los Angeles area. It plays R&B and classic soul music under the format, and occasionally plays some Hip-Hop, Gospel and Smooth Jazz tracks. Licensed to the Los Angeles suburb of Compton, California, the station is owned by Icon Legend Stevie Wonder, and operates from its studios in Inglewood.

102.3 KJLH Radio FM Internship Program is a competitive internship program that provides eligible interns with exposure to the operations of a major entertainment radio station. During the internship, interns will gain insight into the inner workings of the business and industry dynamics. In addition, interns will work on project-based assignments for the promotions, digital, sales, programing and production department and participate in development events that will enhance their overall internship experience. (All interns most receive college credit for the program.)

Thank you,

Dameon "BiggPwee" Mijares
Promotions & New Media Coordinator
102.3 KJLH – FM
161 N. La Brea Ave.
Inglewood, Ca 90301
Office: 310-330-2200
Direct: 310-330-2215
Listen live at kjlhradio.com
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Nondiscrimination Policy. Taxi Productions, Inc. / Taxi License Corporation dba KJLH Radio does not accept advertising that discriminates based on race or ethnicity. Any provision in any advertising agreement with intent to discriminate is rejected and deemed null and void as contrary to FCC requirements."

Career Opportunity

The following email made its way to Your Humble Blogger today...

Nestle USA is currently accepting applications for the 2015 Nestle Diversity Leadership Symposium (DLS), and they would like to invite your Glendale Community College - CA Department of Mass Communications students and members to apply. This 4-day business program is designed for diverse undergraduate students interested in a career in business and learning more about potential opportunities with Nestle USA. This opportunity is ideal for students in areas of study that fit the following business functions: Human Resources, Sales, Finance/Accounting, Purchasing, Engineering, and Logistics/Supply Chain.

The application deadline is Tuesday, April 14, 2015. I would greatly appreciate you forwarding the information below onto your students graduating between December 2015 and June 2017. Thank you in advance for your help.

Sincerely,

Bri Kapellas
AfterCollege University Relations on behalf of Nestle USA
------------------------------------------------------

Nestle USA is still accepting applications for the 2015 Nestle Diversity Leadership Symposium (DLS), but only until Tuesday, April 14th! Nestle DLS is a 4-day business program targeting diverse undergraduate student leaders interested in a career in business and jump starting a possible career with Nestle USA. At the 7th annual Nestle DLS participants will:

Gain invaluable exposure to life and careers with the world's largest food and beverage company
Network with Nestle USA executive leadership
Partake in a customized leadership development course
Utilize their leadership skills in the community through volunteerism
Build a network of peers from universities across the nation
Interview for a full-time development program or summer 2016 internship, returning to school with the chance of a job offer as well as a scholarship offer in hand

Requirements:

Must graduate between December 2015 and June 2017
Resume and experience must demonstrate leadership and a commitment to diversity & inclusion
Must be eligible and interested in one of our undergraduate programs in the following business functions: Finance/Accounting, Operations/Engineering, Supply Chain/Procurement, or Sales
Must successfully complete a phone interview

A limited number of students will be selected for this unique opportunity. The program will take place August 18 - 21, 2015 at the Nestle USA headquarters in Glendale, California. See website for full criteria and program details.

APPLY TODAY!

Application Deadline: 5:00pm PST, Tuesday, April 14, 2015

Internship Opportunity

Your Humble Blogger was notified about this paid internship recently. Maybe someone out there in Mass Commland is interested...

At Caluco Outdoor, we are looking for an energetic, well organized, self driven and highly motivated intern with strong knowledge and understanding of the digital media landscape, including a variety of social media websites.

The intern hired for this position will need critical thinking skills in order to integrate into our vibrant and passionate team who are very excited to share this exciting launch with an intern hoping to gain a lot of great online experience.

Responsibilities
- Contribute to website redesign project in various ways
- Monitor and post on blogs, forums, and social networks
- Online outreach and promotion using Facebook, LinkedIn, Twitter, and more
- Website and social media optimization
- Keyword analysis
- User analytics (website, and social media sites)
- Cost/benefit analysis
- Compare and contrast our front with other major competitors
- Reacting and adapting to online social media changes

- Requirements Students applying for this internship should be Marketing/Business or Communication major
Majors
- Marketing
- Business
- Communications

Notes: This is a paid internship program, length of internship will be based on school year. 20-30 hours per month.

• Location: San Fernando Valley

Contact: Eddie Simon
Director of Marketing
eddie@caluco.com

Google Searching for an Image Boost

Millions, even Your Humble Blogger, have seen the trailer. Vince Vaughn and Owen Wilson are watch salesmen left jobless when the tech revolution ate their business. So they decide to try for a really cool internship at Google, where they stand out as older, average guys. But the real star of "The Internship" is Google, which may have taken product placement to a new level, according to this Los Angeles Times story.

Questions...

•What companies have image problems, and why?

•Are there any negative aspects to this level of brand placement for Google or for the film makers?

•Have American movies grown too corporate? If so, how?

•Would it be good for Glendale to have a movie set here? Why?

EXTRA: Internship Opportunity

Your Humble Blogger got this email from Mark Whalen of JPL. It looks like a good opportunity...

I’m writing to alert you and your students to an outstanding internship opportunity at the Jet Propulsion Laboratory in La Canada. We’re looking for bright, eager and talented writers to consider working in JPL’s Internal Communications Group and contributing to our new intranet site and to our monthly employee newspaper.

JPL is a field center for NASA and conducts robotic space exploration (no astronauts here). Please see http://jpl.nasa.gov for information on the organization.

Please consider referring those interested to the JPL job site: https://careerlaunch.jpl.nasa.gov/ci20/index.jsp?locale=en_US&applicationName=jplCA&POSTING_ID=3065420&SRCSEQ=postingSearchResults&SEQ=jobDetails

This site provides details about the position, and applications can be submitted as well.

Please don’t hesitate to call or e-mail with questions. I look forward to hearing from you, and thanks for considering JPL.

Mark

--
Mark Whalen
Team Leader, JPL Internal Communications
Phone (818) 354-6089
Cell (818) 653-9525
Fax (818) 393-5183