This blog was created by Glendale Community College Mass Communications Professor Mike Eberts to facilitate discussion of recent developments in the mass media. These events are discussed during the first 10 minutes or so of class under the heading "MediaNotes." This blog, which is primarily audio posts, will provide a summmary of recent MediaNotes discussed in Mass Comm 101. Students and non-students alike are invited to read Club MediaNote and submit comments.
So, just how detailed should the TV ratings get? After all, many people channel surf, especially when the ads come on. This National Public Radio story discusses a pilot project between TiVo and NBC whereby viewership numbers will be provided on a second-by-second basis, and they'll know when you're fast-forwarding through the commercials.
posted by Mike Eberts (AKA Your Humble Blogger) @ 3:29 PM
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Magazine editors and publishers are having a rough time transitioning to the Internet, says Jon Friedman, Media Web columnist for Marketwatch. Specifically, they continue to see the Internet as a threat rather than an opportunity. Among his recommendations for magazine publishers: let Internet professionals (not retooled print people) design the magazine website, and use the magazine website to add speed, depth, and multimedia resources to the print product.
posted by Mike Eberts (AKA Your Humble Blogger) @ 1:14 PM
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Are talking snowmen and dead presidents really the state of the art in presidential debates?
posted by Mike Eberts (AKA Your Humble Blogger) @ 12:29 PM
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More and more elite universities are putting lectures from some of their best professors out for free downloads by taking advaantage of Apple's iTunes U. Soldiers, truck drivers, fishermen and others are listening in, according to a Los Angeles Times story.
posted by Mike Eberts (AKA Your Humble Blogger) @ 1:31 PM
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