Wednesday, May 06, 2020

Advertising and the Coronavirus

Advertising often reflects real-world events. In 2017, Budweiser injected itself into the national debate over immigration by running a Super Bowl ad about how Adolphus Busch, an immigrant from Germany, came to America. Now advertisers are beginning to feature coronavirus in their ads. NPR reports.

Questions...

•What are some examples of ads that were deemed inappropriate when the coronavirus crisis hit?

•What are some examples of "second wave" ads that include the coronavirus crisis?

•How has advertising spending changed since the crisis began?

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