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YouTube or TheTube?

The following is a MediaNote Classic. It was originally presented to MC101 students in March 2017.

YouTube viewership continues to grow rapidly, while traditional television viewing has peaked, bringing us very close to the point where YouTube IS television as much as NBC is television. How is that changing what we watch and how what we watch impacts our view of the world? NPR reports.

Questions...

•If TV is more like YouTube in 10 years, is that a good thing or a bad thing? Why?

•Is YouTube more a short head or a long tail media outlet? Why?

•Should YouTube be more of a gatekeeper? How might gatekeeping change YouTube?

•Is YouTube's recommendation engine partly to blame for growing extreme beliefs and rhetoric in American society? Why or why not?

Un-Graying the News

The following is a MediaNote Classic. It was originally presented to MC101 students in March 2017.

Imagine someone watching the evening news on television. Do you imagine someone your age, or someone your grandparents' age? Let's face it: TV news audiences are getting older. One media entrepreneur thinks he has a solution. NPR reports.

Questions...

•Who has seen Vice News Tonight on HBO? What do you think of it?

•What doesn't usually get covered on network TV news that should be covered?

•What does get covered on network news that you don't care about?