Thursday, May 28, 2020

Check This!

Despite not having staff writers or an editorial page, Twitter often finds itself at the middle of some whopping free speech arguments. In April, it tried to crack down on false or misleading information about the Coronavirus by fact-checking dubious posts. And recently, it has fact-checked dubious claims in Tweets made by President Trump. Mr. Trump has reacted in characteristic fashion. NPR reports.

Questions...

•What exactly did Twitter do in response to Mr. Trump's Tweet about voting by mail?

•What has Mr. Trump vowed to do in response to Twitter's action?

•What is a larger reason why Twitter has acted now, in May 2020?

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Tuesday, May 26, 2020

Trump and Biden Online

In six months, the presidential election will be over. Until then, expect and unusually harsh campaign. President Trump and presumptive Democratic Party nominee Joe Biden have very different styles: one is brash and polarizing, the other is genial consensus-builder. It turns out their online campaigns are very different as well. NPR reports.

Questions...

•What is the difference in approaches between the Biden and Tump online campaigns?

•How is the role of mainstream news media different in the two campaigns?

•What is the difference in approach in regard to reaching voters across the political spectrum?

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Wednesday, May 20, 2020

Privacy in Public in Europe?

The following is a MediaNote Classic. This MediaNote was originally presented to MC101 classes in Summer 2018.

In general, Europeans protect their personal privacy a bit more than Americans do. The latest example of this is a European Union law that gives people the right to not have their image posted online if they don't want it posted. This means, for example, that if your sister takes a picture of you in front of the former Berlin Wall and posts it on Facebook, a local person identifiable in the background of the photo can demand that it be removed. NPR reports.

Questions...

•What do you think of this law?

•Should photos have free speech protection? Why or why not?

•Could this law have an impact on photojournalism?

•In the US, people who get photographed in public cannot claim a right to privacy. Journalists are free to photograph things that are newsworthy. People whose likeness is used for profit--your face is on a can of soup, for example--can sue if they have not agreed to have their likeness used. What do you think of this?

•In the example above, how can you deal with the EU citizen who doesn't want to be in your tourist photo?

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Monday, May 18, 2020

Coronavirus and the Supreme Court

Most of us are having to work or go to school or play in different ways than we are used to because of the Coronavirus pandemic. But what about the U.S. Supreme Court? Are the justices still reporting to the court's historic chambers to hear oral arguments, or have there been changes? NPR reports.

Questions...

•How is the U.S. Supreme Court currently hearing oral arguments?

•Before the pandemic, did the public get to listen in or view oral arguments to the Supreme Court?

•During this crisis, does the public have more access or less access to Supreme Court arguments?

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Wednesday, May 13, 2020

The Not So Friendly Skies

The following is a MediaNote Classic. It was originally presented to MC101 students in May 2017.

United Airlines used to have an advertising campaign with the tagline "Fly the Friendly Skies." They had to retire that line after the beating of a paying passenger in April 2017. Here is the cell phone video of the incident. NPR discussed the public relations fallout.

Questions...

•How should United Airlines have handled the situation with Dr. Dao? What part of it is the worst for the airline's image?

•Is the United brand name damaged beyond repair? If two flights are nearly the same price and time, would you fly United or avoid it?

•Does it matter from a PR standpoint that passenger cell phone video exists?

•What other public relations disasters can you think of where a company's image was badly damaged?

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Monday, May 11, 2020

The Psychology of Selling Cars

The following is a MediaNote Classic. The current version of this MediaNote was first shown to MC101 classes in Spring 2018.

Sut Jhally, a nationally-known expert on the psychological effects of advertising, has said that best ads do not try to sell the product on its merits. Instead, it creates a dream life around the product.

Several years ago, Your Humble Blogger saw the following ad during a Dodger telecast. How much of the ad discusses the merits of the vehicle, and how much of it is a constructed dream life?

More recently, another car ad caught Your Humble Blogger's eye.

Questions...

•What does the ad say about the quality, performance, reliability, cost or resale value of the product?

•Describe the dream life created around the product?

•What role do the visuals play in creating this dream life?

•What role does the music play in creating this dream life?

•Who is the target customer of the product?

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Wednesday, May 06, 2020

Advertising and the Coronavirus

Advertising often reflects real-world events. In 2017, Budweiser injected itself into the national debate over immigration by running a Super Bowl ad about how Adolphus Busch, an immigrant from Germany, came to America. Now advertisers are beginning to feature coronavirus in their ads. NPR reports.

Questions...

•What are some examples of ads that were deemed inappropriate when the coronavirus crisis hit?

•What are some examples of "second wave" ads that include the coronavirus crisis?

•How has advertising spending changed since the crisis began?

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Monday, May 04, 2020

Hate and the Coronavirus

These are strange, unsettling, relatively unstable times. Children and teens aren't in school, or even at the playground. They're at home in front of a computer, where they can be exposed to extreme ideas. NPR reports about how White supremacist and other hate groups are using the current Covid crisis to present their ideas to young people.

Questions...

•Why are kids and teens "a captive audience"?

•What forms of hate are being presented?

•What can parents (or older brothers or sisters) do?

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