Google Searching for an Image Boost
Millions, even Your Humble Blogger, have seen the trailer. Vince Vaughn and Owen Wilson are watch salesmen left jobless when the tech revolution ate their business. So they decide to try for a really cool internship at Google, where they stand out as older, average guys. But the real star of "The Internship" is Google, which may have taken product placement to a new level, according to this Los Angeles Times story.
Questions...
•What companies have image problems, and why?
•Are there any negative aspects to this level of brand placement for Google or for the film makers?
•Have American movies grown too corporate? If so, how?
•Would it be good for Glendale to have a movie set here? Why?
Labels: advertising, ethics, internet, Internship, movies, publicrelations
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