Wednesday, April 01, 2020

On a Radio Long Ago and Far Away

The following is a MediaNote Classic. It was originally presented to MC101 students in January 2016.

Radio dramas and comedies were commonplace American entertainment from the 1930s through the 1950s. In the decades since there have been sporadic attempts to revive the genre, including an NPR-created version of "Star Wars" in 1981.

Could podcasts--which are done on nearly every imaginable non-fiction topic--possibly find a place for a new crop of radio dramas. Would people listen?

Questions...

•How do we listen to the radio, or radio-like programming such as podcasts? Where does it fit in in our lives?

•How is writing a radio drama different than writing a movie or TV show?

•Is it easier to turn a book into a movie or is it easier to turn a book into a radio drama?

•Who has listened to an audio book? Would a radio drama version be more satisfying or less satisfying? Why?

•Does the Long Tail Theory suggest that radio dramas are due for a revival? Why or why not?

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Tuesday, March 24, 2020

Did Gillette Cut Itself?

The following is a MediaNote Classic. This MediaNote was originally shown to students in January 2019.

Gillette razor blades have been associated with men and masculinity for as long as this blogger can remember. So--in light of the #Metoo Movement--it makes sense that the Boston-based company has given some thought to how men are portrayed in their ads. The result was this video. NPR reports on the backlash among some men.

Questions...

•What do you think of the message in this video?

•Are you surprised that the video has more dislikes than likes on YouTube? Do you think that means that most men are offended by it?

•Do you think this ad and controversy helps or harms the Gillette brand in the years ahead?

•What type of man should Gillette portray in their ads?

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Tuesday, March 10, 2020

The Times Are a Changin'

The following is a MediaNote Classic. It was originally presented to MC101 classes in June 2018.

This is a tough time to own a major daily newspaper. The Los Angeles Times--largely due to poor management under its previous owner--has suffered more than most. With a new owner and a new 21st Century newsroom, the Times is ready to reinvent itself. NPR reports.

Questions...

•What should a newspaper do, whether on paper or online? (what is its function)

•What things about a major metro paper (like the Times) should not be changed?

•What things SHOULD be changed?

•What insights might an immigrant to Southern California have that a native might not have?

•How can the Times be more relevant to young adults like you?

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Tuesday, March 19, 2019

Window on the World or Terrorist Tool?

The mass shootings that killed 49 people in two New Zealand mosques were livestreamed for 17 minutes on Facebook. The social media company took down the video, but by then it had gone viral. Obviously, the role of Facebook Live and other forms of livestreaming will come under close examination. NPR reports...

Questions...

•What are the ways livestreaming can be used for good? What are the ways it can be used for evil?

•On balance, does livestreaming benefit the larger society or harm it?

•Does the First Amendment apply in this case? How much or how little?

•Should livestreaming have a delay, as with live callers to radio shows.

•Would international internet standards be a good idea or a bad idea?

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