Did Gillette Cut Itself?
The following is a MediaNote Classic. This MediaNote was originally shown to students in January 2019.
Gillette razor blades have been associated with men and masculinity for as long as this blogger can remember. So--in light of the #Metoo Movement--it makes sense that the Boston-based company has given some thought to how men are portrayed in their ads. The result was this video. NPR reports on the backlash among some men.
Questions...
•What do you think of the message in this video?
•Are you surprised that the video has more dislikes than likes on YouTube? Do you think that means that most men are offended by it?
•Do you think this ad and controversy helps or harms the Gillette brand in the years ahead?
•What type of man should Gillette portray in their ads?
Labels: advertising, internet, mediaeffects, medianoteclassic, SLO1, television
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