Here's the Pitch...

The following is a MediaNote Classic. It was originally presented to MC101 classes in January 2017.

Your Aunt Mabel is holding a Tupperware Party. Friends, neighbors and relatives will assemble in the living room, relax over a bit of food and drink, and hopefully buy some Tupperware. It's a sales job, but it is also from someone you know. So you go and you buy.

The online version of this is the "Influencer." Influencers may post about a way of life or a product, but they're trying to sell you something. And tech-savvy young adults are more likely than most to be Influencers. NPR reports.

Questions...

•How do Influencers fit in with Paul Lazerfeld's 1940 People's Choice Study?

•According to the Indirect Effects Model, will the effects of an Influencer's message be predictable and uniform across the population seeing or hearing the message?

•Under the Transmission Model (SMCR), name the Sender, Message, Channel, and Receiver for the student Influencer in the story?

•In your estimation, are Influencers a passing fad, or are they here to stay? Why?

Print Lives!

Student newspapers often exist in semi-obscurity. But they are often the only media to provide news coverage of a campus on an ongoing basis. Glendale College's student newspaper is the El Vaquero. We will take a look at it in class.

Questions...

•What stories in this issue will probably only appear in the El Vaquero because they are GCC specific?

•What ads in the paper are directed at the GCC student?

•What skills are the students on the paper developing, and how can they be put to use in the world beyond newspapers?

•What should a student newspaper do? What can it do to appeal to young adults who do not usually read newspapers?

Blessing or Curse?

We've got a 24/7 link to an entire world full of information, opinions and entertainment. Any fact, idea or story is at our fingertips.

But is that good? Or is it a gigantic distraction that keeps us from being productive, both at work and at school? NPR reports.

Questions...

•Would you be a better student, or a worse student if you did not own a computer or a smart phone?

•Does the online world make you a smarter person or a less smart person? How?

•How should schools evolve in order to capitalize on what is good about online communications?

•How should the workplace evolve in order to capitalize on what is good about online communications?

Want to Teach? Look Here!

This conference looks like a good place to start if you're an aspiring teacher...

14th Annual

Road to Teaching Conference

Santa Ana College

Saturday, Nov. 20, 2010



Registration is now open!

www.fullerton.edu/cct


Keynote Speaker: Alastair Inman, California Teacher of the Year 2009