Monday, July 16, 2007

The Anti-Multiplex

An article in the Los Angeles Times discussed Guerilla Drive-In movies, a mildly subversive summer pastime in which a blank wall is used as a movie screen and the public is invited to view movies under the stars, for free.

Warehouse walls, undersides of bridges and other large, flat, empty spaces serve as movie screens. Projection equipment is often powered by a marine battery, or even an idling car.

The Guerilla Drive-In concept is quite popular in Santa Cruz, where audiences often hike or bicycle to a remote outdoor location to watch films. Berkeley-based MobMov has a website that encourages community groups to start their own unofficial, unsanctioned movie screenings under the stars.

The downside (or maybe part of the fun, depending on your point of view) is that in many cases this isn't completely legal.

Gabcast! Club MediaNote #65



***MEDIA SURVEY RESULTS, PART 7-Over the last few weeks, I've been giving you the results of a mass media survey given to all MC101 students with their final exam during the spring semester. Here is how the spring MC101s answered the following survey question...

How will people watch movies in 10 years?
A. People will go to multiplex theaters and watch movies at home, much like today. (39%)
B. Fewer people will go out to the movies; more people will watch movies at home. (35%)
C. People will increasingly watch movies on handheld devices. (26%)


Our last MC101 field trip of the summer session was to the Hollywood Bowl. John Williams--composer of the music for "Star Wars" and many other films--conducted the Los Angeles Philharmonic in a night of movie music.

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