Making Themselves Heard ... Through Silence

Internet radio has quietly become a preferred form of media for office workers and persons wanting access to very specialized types of music and other radio programming. Internet radio stations run the gamut from well-financed corporate startups to amateur stations backed by little money or professional expertise.

But there's trouble in Internet Radioland. A restructuring of royalties that the online stations must pay to legally play copyrighted music has many online broadcasters claiming that they will be driven off the Internet. Their protest takes place today in the form of a day of silence. A National Public Radio story discusses the situation.

Gabcast! Club MediaNote #59



***MEDIA SURVEY RESULTS, PART 3-Over the next several weeks, I'll be giving you the results of a mass media survey given to all MC101 students with their final exam during the spring semester. Here is how the spring MC101s answered the following survey question...

How popular will satellite radio be in 10 years?
A. Most people will subscribe to it, just as most people subscribe to cable or satellite TV. (43%)
B. It will be popular among truckers, traveling salesmen and other who spend a lot of time in their vehicles. Otherwise, most people will not pay for radio. (26%)
C. It will draw only a small percentage of the radio audience. (21%)
D. It will be mostly extinct. (9%)