Couch Potato Famine

Where have all the couch potatoes gone?

That's a question network television executives are asking themselves as they preview next season's shows for advertisers. As the the following National Public Radio story points out, TV viewership is down seven percent just in the last six months. And there is a growing belief that advertisers of mainstream products may soon begin to look for other ways to get their messages in front of millions of eyeballs.

Gabcast! Club MediaNote #47