It's a Guy Thing

Pork rinds, pickup trucks, NFL games on TV, handguns, chest hair, The Three Stooges.

All of the above are Guy Things. And now I've got one more thing to add to this manly list: YouTube videos.

According to a study by eMarketer, there are now more American women on the Internet than men, but the audience for Internet video on YouTube and elsewhere skews decidedly male. This is odd given that television audiences typically skew female. According to Debra Aho Williamson, who wrote the report for eMarketer, women tend to use the Internet to get things done while men are more likely to use it for entertainment.

This makes me want to run a YouTube video while I crush beer cans against my forehead.

Gabcast! Club MediaNote #40