This Medianote Stinks

Will advertisers fight for the hearts, minds and noses of American consumers?

In the first week of MC101 we discuss a communications model that takes into account messages that are sent along more than one sensory channel. I think someone noted in class early this semester that mass media messages (other than perfume ads in magazines) are rarely sent through the olfactory (smell) channel. Well, that could be about to change.

National Public Radio reports that a new installment of the "Got Milk?" campaign is incorporating the scent of chocolate chip cookies into ads at several test sites around San Francisco. As one student noted, good thing the ad agency wasn't trying to sell fertilizer.

Gabcast! Club MediaNote #13