Broadband Crowds Out the Television

What changes will the Internet bring about for television?

How do people's media consumption habits change when broadband Internet access is brought into a household? Are some mass media used less as a result?

A recent Reuters article discussed a study of those countries with the highest percentage of broadband users: the Netherlands, Sweden and Japan. The study found that the availability of broadband increases Internet usage (no surprise there), but that it is also associated with a decrease in television usage. On the other hand, broadband users listened to more radio.

We had a good discussion in the MC101 classes.

Gabcast! Club MediaNote #10




***TUESDAY'S SI CANCELLED Supplemental Instruction will not be held on Tuesday, Dec. 5. However, media law (this week's topic) will be reviewed in the SI on Wednesday during the noon hour. Both the Tuesday and Wednesday SIs will hold final exam review sessions next week, Dec. 12 and 13.