Applying to the University of Pretty Pictures
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Public relations is about cultivating a positive public image. That can be beneficial to products, companies, political candidates, governments, and even colleges and universities.
Transfer Day is a public relations feast. Dozens of colleges and universities are represented at nearly identical tables where they try to persusade students into transferring to their institution. Brochures, CDs, pens and pencils, folders, pennants, little foam rubber toys, and and other give-away items are put in the hands of students. We discussed a variety of these public relations materials.
Gabcast! Club MediaNote #6
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