Now on to the Other Midterms...

Here is a sampling of the political direct mail pieces that have been sent to me recently.

Today's medianote was about the midterm elections that will be carried out across the country on Tuesday and how to get in-depth, nonpartisan political information.

Before we got to the nonpartisan part, I showed some examples of the very partisan direct mail that registered voters get before the election. The advantage of this type of advertising to political campsigns is that direct mail can be oh-so-targeted: by zip code, by party affiliation, by gender, by organizational membership, by likelihood to vote, and a lot of other factors. We also looked at different types of direct mail ads: the endorsement ad, the attack ad, the slate mailer, and others.

For nonpartisan voter information we briefly discussed the brief and easy to digest information put out by the League of Women Voters.

Gabcast! Club MediaNote #1 - Political Advertising

We discuss political advertising and the upcoming election. This is not one of my better posts. I'm still trying to make Gabcast work.