NBC Says 8 p.m. Is Not So Prime

The peacock has landed.

It's pretty clear that we are in the midst of a mass communicatons revolution where the reigning media giants--including major newspapers, recording companies and broadcast television networks--are being humbled and Internet upstarts--MySpace and YouTube and a few other companies that apparently have never noticed the space bar--are remaking our world.

A recent Los Angeles Times article brings news of the latest breathtaking retreat from a tottering media titan. NBC will no longer run scripted shows (sitcoms or dramas) during the first hour of prime time, 8-9 p.m.. Instead, the network will run cheaper game shows reality shows. National Public Radio has also run an interesting story on this.

Talking about this with the MC101s, it was pretty apparent that many young adults are no longer willing to sit at home waiting for their favorite shows to come on.