Watch TV, Get Gas
Will Gas Station TV programming eventually come in both Regular and Supreme?OK, I admit it. The headline to today's post is a bit crass but it is also true. Gas Station TV is local news, sports, weather and traffic programming that is streamed over the Internet to about 1,000 gas stations in Dallas, Houston, and Atlanta. Motorists can watch this TV-like programming as they fill up their tanks with gas.
Early indications are that Gas Station TV is a modest little hit. A survey of customers at gas stations with GSTV indicates that 77% of them watched the programming, 84% of them declare it a good source of information, and 89% say they will watch again the next time they are at the pump.
I think the future of television-like programming over the Internet may be a little like GSTV. Wherever there is a captive audience (a couple of MC101s suggested programming aimed at people waiting in DMV lines), there is the potential for a screen with programming and ads. And the Internet aspect of this guarantees that there will be room for an infinite number of "channels" for this type of programming. Furthermore, there will be the potential for interactivity.
***SEE YOU IN BEVERLY HILLS! All MC101s should have the flyer for our next field trip, "Creating Careers in Television," at the Museum of Television & Radio in Beverly Hills on Saturday, Oct. 14. Please be advised that you need to RSVP so that they will reserve a spot for you. The contact information is on your flyer.
posted by Mike Eberts (AKA Your Humble Blogger) @ 1:19 PM
1 Comments:
This reminds me of those LCD screens you see on MTA buses. The consensus was pretty much the same: You can get your news, sports and weather while you ride your bus to your destination. However, one of the arguments against this was that the screens would give taggers one more thing to destroy, adding to an even greater destructive presence on the bus.
Your point, "I think the future of television-like programming over the Internet may be a little like GSTV. Wherever there is a captive audience (a couple of MC101s suggested programming aimed at people waiting in DMV lines), there is the potential for a screen with programming and ads" reminds we at what's already taking place at my local Ralphs supermarket, where as you stand in line, you can view a variety of programming, from entertainment, sports and news.
So, yes, there is a huge market for this, and I hope to see more, because it gets quite boring at the DMV sometimes.
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