Ready for Trump Tweets?

This is a Medianote Classic. It was originally presented in September 2015. In Spring 2016, it will be presented to TTh classes only.

Political campaigning is a race for name recognition and connection with various groups of voters. And then motivating those groups of voters to turn out at the polls. It should be no surprise that social media has become a large and growing part of political campaigns. NPR reports.

Questions...

•In Chapter 1, we learn that all media messages are constructions. How are these media messages constructions?

•Is social media particularly effective when there are a lot of candidates to choose from? How?

•How is a campaign tweeting live (or nearly live) from a debate an example of disintermediation?

•How might a campaign adjust its tweets for particular groups of voters?

•How might social media be used in a campaign for GCC student body president?