Reinventing the Multiplex

The following is a MediaNote Classic. It was originally presented to MC101 classes in October 2014.

A great year for attendance at movie theaters is one where it doesn't go down. Movie theaters are having increasing difficulties hanging on to their audiences. Some believe there are technologies that can be placed in movie theaters that will help sell tickets. NPR reports.

Questions...

•Have movie theaters "jumped the shark"? Will people still be going to movie theaters in 20 years?

•Will you pay more to see a movie in 3d? Why? How about 4D?

•Will you pay more to go to a premium theater like Arclight? What services would you pay more to have?

•How might 4D change the way movies are shot? (In 3D, there always seem to be scenes where someone is pointing a spear at the hero, or something like that.)

•What types of non-movie events should be shown in theaters?