Surfers Make Better Readers
We moseyed on over to the Autry Museum of the American West for a field trip on Tuesday afternoon. These MC101s chose alternate transportation.According to a study by the Poynter Institute...
•Online readers read more of what they chose to read than readers of paper newspapers
•Nearly two-thirds of online readers read entire stories
•Newspaper readers looked at headlines and photos first, while online readers looked first at navigation bars and teasers
•Readers of both forms of news paid more attention to information in bulleted lists (like this one) than to traditional narrative news stories.
The results of Poynter's EyeTrack07 survey explodes the myth that readers of paper publications have greater attention spans than readers who get their news online.
Gabcast! Club MediaNote #35
posted by Mike Eberts (AKA Your Humble Blogger) @ 2:45 PM
1 Comments:
This really comes down to the choices of reading material presented to us on the internet. Yahoo is my home page, so most of my reading news comes from Yahoo. Sometimes if there's a story that's local, I might go to LA Times, but I find their stories to be lacking in details that are pertinent to the news. If I see a catchy by line, then I'll cruise through the story, others that don't catch my interest will be cruised over. It's all a matter of headlines and how they are phrased to get the reader to pursue the article.
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