Googling for Votes

Does Google (and Google-owned YouTube) have a future in political advertising? Apparently Google management thinks so.

According to a recent Los Angeles Times article, Google is beginning to run political advertising workshops in which representatives of the tech company tell political operatives how to get their links ranked higher on the search engine and how to create a YouTube video that gets attention.

This comes against the backdrop of the 2008 presidential campaign and an increase in campaign funds spent for online communications.

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Gabcast! Club MediaNote #33