A Sweet Little MediaNote...
Today's medianote comes from a recent Los Angeles Times article about the use of graffiti art as a marketing tool. Graffiti Bars are chocolate confections wrapped in reproductions of 1970s New York "graff-scene" art. The $4 candy bars will be sold online and, locally, at the Hollywood Bowl and the Santa Monica Museum of Art, and a few other hip other places.
This led to a conversation about whether graffiti art has a future as an advertising and marketing tool.
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Gabcast! Club MediaNote #25
All the beautiful and glamerous people were at the William S. Paley Television Festival in Hollywood on March 13. The attendance of Mass Comm 101 students raised the glamour level of the event considerably.***GREAT TURNOUT Quite a few MC101s (I don't have an exact number at this time) and some guests made their way to the Directors Guild Theater last night for the William S. Paley Television Festival event for Jericho. We got to see an episode before it aired on CBS and hear a light-hearted panel discussion by the stars, writers, and director of the show. They took a lot of questions from the audience, too.
posted by Mike Eberts (AKA Your Humble Blogger) @ 12:29 PM
2 Comments:
What if you put graffiti art on boxes of girl scout cookies? Would the cookies still sell? Yes. Simply put, who looks (and I mean, really looks) at the outside packaging? It's the contents you're trying to get to. As for the method of chocolate used for this advertising ploy, I think it'll be a success. Because graffiti is controversial by its very nature as being offensive to the eyes and in "cultural communities"; the little chocolate bar along with it's graffiti style message will get the attention it righteously deserves. Are they already available online? =)
My apologies for not being able to attend this event. I am not a big fan of "Jerico," per say; however, if it had been an episode of "Star Trek" that was being shown ...
Michael J. Arvizu
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