Spinach and Spin

I guess it really isn't easy being green.

Over the last week or so millions of Americans have entertained the odd thought that spinach might be out to kill them. Well, not the spinach exactly, but the E. coli infection that has been found in spinach recently. E. coli is pretty serious stuff: at best it will make you sick, and in some cases it could kill you.

Among other things, this creates a giant image problem for the spinach industry. Public Relations professionals--a mass media-related profession covered in Mass Comm 101--often provide advice on damage control, how a person or product whose image has been damaged can recover.

Good news, spinach fans: at least half of the MC101s who commented felt that spinach consumption will recover, although maybe not right away. One student said the spinach industry should bankroll a big-budget Popeye movie.