Wednesday, June 21, 2006

Nielsen to Find Folks Watching Lost on iPods

Today's medianote is based on a National Public Radio story about how the winds of digital change are pushing Nielsen Media Research (the folks behind TV's infamous Nielsen ratings) into measuring viewership on devices other than televisions. This is yet another signal that the way we watch television (and what we understand a television to be) is about to undergo radical changes.

***SPEAKING OF TELEVISION I hope to see a nice turnout of MC101s and guests at this afternoon's taping of The Showbiz Show in Hollywood.

this is an audio post - click to play

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