Just Burn It!

Nike has made the intentionally-provocative decision to star former NFL Quarterback Colin Kaepernick in a series of ads. Kaepernick is the player who chose to kneel during the national anthem as a silent protest against police mistreatment of people of color. Some conservatives have reacted to the ad campaign by burning their Nike equipment, sometimes putting video of the burnings on YouTube. NPR reports.

Questions...

•Who is Nike's target customer? Why is Nike more likely than Budweiser to use Colin Kaepernick in an advertising campaign?

•What does this do for Nike's brand-name recognition?

•Is Kapernick's kneeling covered by the First Amendment? If so, what part of the First Amendment?

•Are videos of angry people burning Nike products also covered by the First Amendment? Do these videos help Nike or hurt Nike?

•What do you think of Nike's use of Kaepernick from a business standpoint? How is it a good idea? How is it a bad idea?