Click the Vote

The following is presented to MW students only in Spring 2016.

President Obama was elected President in 2008 in part due to a "Rock the Vote" television campaign that persuaded a large number of young people to vote. In 2016, social media-based campaigns may have a significant impact on the political landscape. NPR reports.

Questions...

•When have you found yourself a target for online ads? What sort of things were advertised at you?

•Why is social media-based political advertising better than TV advertising?

•Is social media-based advertising better for mainstream candidates or for extreme candidates?

•Does this type of campaigning and fundraising empower the 1% or does it undercut their influence? Why?