Car Wars II: Better Living Through Advertising

Here is another automobile ad to compare and contrast with the Chevy Truck "Lost Calf" ad we saw in class recently...

Sut Jhally, a nationally-known expert on the psychological effects of advertising, has said that best ads do not try to sell the product on its merits. Instead, it creates a dream life around the product.

Your Humble Blogger saw the following ad recently. How much of the ad discusses the merits of the vehicle, and how much of it is a constructed dream life?

Questions...

•What does the ad say about the quality, performance, reliability, cost or resale value of the product?

•Describe the dream life created around the product?

•What role do the visuals play in creating this dream life?

•What role does the music play in creating this dream life?

•Who is the target customer of the product?