You have a Future in Sales! (Whether You Like It or Not)
Facebook and Google are turning you and your friends into advertising pitch people. When you like a product or a company's page, it may trigger an ad for that product that goes out to your friends with your name and photo on it. And this can easily happen without the product endorser's knowledge or consent. The Los Angeles Times reports.
Questions...
•Give me examples of recommendations you might make to a friend?
•Why might you listen to a friend's recommenddation?
•How are these Facebook and Google ads similar to an endorsement by a friend? How are they different?
•Do you think these ads will be successful?
Labels: advertising, disintermediation, internet, long tail, mediaeffects, publicrelations, socialnetworking
0 Comments:
Post a Comment
<< Home