Is TV a Mass Medium for Old People?
Media researchers are finding that some teens and young adults are disengaging from regular television watching. They are interested in streamed video or games or other digital media. They are more willing to pay for an internet service provider than for a cable or satellite TV provider. This National Public Radio story discusses some recent attempts to lure the Millennial Generation (Born 1980-2001) back into watching television, on cable at least.
Questions...
•What do you like about television?
•What do you dislike about television?
•Do you "binge watch"? Why is that appealing?
•Is television simply too old-fashioned for millennials? How can it be updated?
Labels: advertising, gaming, internet, smartphones, television
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