Wednesday, March 23, 2011

Making Sure USA Today Isn't Yesterday's News

This is a tough time to run a newspaper. Print circulation is dwindling, print advertising is plummeting, audiences are aging, and online news advertising revenue is anemic.

So how does the leadership of USA Today plan to update the print publication and get the publication (or at least parts of it) onto smartphones and iPads? Very carefully, Yahoo! News reports.

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