This blog was created by Glendale Community College Mass Communications Professor Mike Eberts to facilitate discussion of recent developments in the mass media. These events are discussed during the first 10 minutes or so of class under the heading "MediaNotes." This blog, which is primarily audio posts, will provide a summmary of recent MediaNotes discussed in Mass Comm 101. Students and non-students alike are invited to read Club MediaNote and submit comments.
Carmakers are particularly interested in making a good impression on young adults. Not only might they sell them a car, they might create a brand loyalty that lasts a lifetime. How to market cars to young people has changed along with the media they frequent. NPR reports.
Labels: advertising, television
posted by Mike Eberts (AKA Your Humble Blogger) @ 1:55 PM
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