Hot Trailers
The movie trailers we see in most movie theaters or in TV ads are "Green Band," somewhat sanitized for family audiences and the FCC. But especially for R-rated movies, more explicit "Red Band" trailers are becoming popular, especially on the Internet, where movie fans can send the trailer to friends. This sort of viral spread of information--where Internet users quickly spread something to their friends--first became apparent some years ago with email hoaxes and other outlandish stories (kidney thefts, or whatever) stormed the Internet.
Anyhow, the movie trailer discussion is based on a recent article in the Los Angeles Times.
Gabcast! Club MediaNote #55
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