You Like Me 'Cause My Pants Are from Old Navy

We're used to product placements in movies, but the new trend in television is product integration. The difference is that in product integration the advertised product is entered into the script. If we're doing a television show about a teenage boy getting ready for a big date, for example, his cool and stylish friend could be shown escorting him to an Old Navy store for the right date-worthy clothes.

This medianote was based on a National Public Radio story.

Gabcast! Club MediaNote #54