This blog was created by Glendale Community College Mass Communications Professor Mike Eberts to facilitate discussion of recent developments in the mass media. These events are discussed during the first 10 minutes or so of class under the heading "MediaNotes." This blog, which is primarily audio posts, will provide a summmary of recent MediaNotes discussed in Mass Comm 101. Students and non-students alike are invited to read Club MediaNote and submit comments.
Since we are finishing up the chapter on advertising AND because we are getting close to Election Day, I did a medianote on direct mail political advertising. It can be very precisely targeted to particular subgroups of voters. It also provided an opportunity to discuss the general effectiveness of direct mail.
posted by Mike Eberts (AKA Your Humble Blogger) @ 9:37 AM
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