TV Ads with a Sporting Chance

Especially with the ongoing writers' strike, televised sports is more popular than ever with advertisers. Because fans want to see how their favorite team fared, most ad executives see sports as largely Tivo-proof. Furthermore, sports are good at drawing teenage and young adult male viewers, who advertisers covet and TV generally has a hard time attracting. This has led to televising non-sport sports such as online game competitions, according to a recent Los Angeles Times story.

Gabcast! Club MediaNote #15