httv://IsTVGoingOnline?.com

Usually, MC101 field trips don't cause students to head for the bar. But in this case it was OK, since this 1800s bar was part of an exhibit at the Autry Museum of the American West. We had a great turnout on Tuesday afternoon for this field trip.

Today's medianote came from a National Public Radio story about the new television season. To varying degrees, the networks are rushing onto the Internet this fall, hoping to recapture the valuable eyeballs of younger views who have been lured onto the Internet. The networks seem to agree that part of TV's future is on the Internet, but there appears to be a difference of opinion over how to cash in on this trend. MC101 students generally felt that putting TV programming onto the Internet has great implications for scheduling, advertising, and ratings.

Gabcast! Club MediaNote #80