Spike: TV Gone Boy Crazy

We had a nice field trip yesterday at the Getty Center. Here are some of our early arrivals, shortly before they got their orientation for the field trip assignment.

Spike TV and its quest to track down the elusive 18-34 year old male television viewer was the subject of today's medianote. In a recent article in the Los Angeles Times (June 25), Staff Writer Matea Gold pointed out that Xboxes, iPods and other new media devices have cut into the television viewing time of young adult males, who happen to be a demographic group prized by many advertisers.

Spike TV, rallying behind the slogan "Get More Action," is building its schedule around such shows as "The Ultimate Fighter" and "Blade" (based upon a comic book character of the same name). Other Spike shows include (or will soon include) "The Kill Pit" and "Afro Samurai."