See Spot. See Spot Run. See Spot Run Ads.

There has been quite a bit of discussion in the class about the future of television, particularly the fate of the traditional 30-second spot. Today's media note fits right in. It's about Spot Runner, an advertising agency that straddles the line between the digital and television worlds. Small local businesses can go online to find inexpensive local cable television ad spots and can buy professional-looking, easily-customizable ads to drop into those spots. The media note came from an article entitled "Spot Runner Taps Web to Create Ads, Book Airtime." It was in the Los Angeles Times business section on Jan. 24.