Thursday, January 19, 2006

Will This Movie Wind Up on the Latte, Latte Show?

Today's media note comes from an article in the Los Angeles Times on Friday, Jan. 13 entitled "Starbucks Adding Movies to Its Menu." I presented some details of the deal between the coffee giant and Lionsgate Films in which Starbucks will promote the upcoming film "Akeelah and the Bee," and will sell the soundtrack CD and the film's DVD. Starbucks is also in line for a cut of the film's profits. Apparently Starbucks will become increasingly involved in the promotion of films.
this is an audio post - click to play

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