Money Bowl

A Super Bowl halftime ad cost $5 million for 30 seconds in 2017. This cost doubles for a one-minute ad, and it doesn't include (considerable) production costs. Companies willingly pay these prices, however, to reach the largest audience of the year. Let's look at several of this year's top ads, as ranked by ET Online.

Questions...

•What is the demographic targeted by this ad? What is the psychographic?

•What is the dreamlife created around this product?

•How do the visuals help create this dreamlife?

•How does the music help create this dreamlife?

•What does the ad have to say about the objective features of the product?