Wednesday, July 15, 2015

Stream My News, Please

Local TV news is an odd place: unusually good-looking people reading news scripts about events that are easily summed up in pictures. But is this form of news about to jump out of the box in our living rooms and onto our phones and tablets. This Reuters story indicates that streamed local news is growing.

Questions...

•How many of you have watched local TV news in the last week? How about in the last month?

•Why doesn't local TV news appeal to you?

•Would you watch it more if it was on a phone or tablet?

•How might streaming change the stories local news covers and the way it covers them?

•How can advertising be more targeted with streamed TV news than for conventional TV news?

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