Going Out? Don't Forget Your Mask
Social Media companies--Facebook especially--love the advertising possibilities behind facial recognition technology. So if your photo is posted somewhere in social media, it's a good bet that it has been scanned. So when you are out in public, complete strangers with the right equipment may know who you are.
Is this the beginning of a new era in marketing, or the beginning of a totalitarian society? You decide.
Questions...
*Should the right to privacy include the right to not have your face scanned without your consent?
*What are some examples of how facial recognition will be used by advertisers? Do you find this type of advertising unfairly manipulative?
*How might facial recognition make us safer from crime? How might it lead to a totalitarian society?
*What do you hope happens in the Illinois case?
Labels: advertising, cybercrime, mediaeffects, medialaw, privacy, socialnetworking
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