Politics Goes Postal

Los Angeles and other local cities are holding municipal elections this week. Direct mail is the advertising medium of choice in local (and sometimes state) elections. These mass mailings don't go out to everyone, and that's part of the reason why they are effective. You will see examples of these mailings in a PowerPoint put together by Your Humble Blogger.

Questions...

•Imagine you are running for mayor. What issues would you highlight in a political mailer sent out to community college students?

•When can an endorsement be a negative for a political candidate? If you were running for mayor, who would you NOT want to be endorsed by?

•Your campaign for mayor has enough campaign funds to send out three separate mailers: one about your ideas about environmental protection; a second about being tough on crime; and a third one about improving local public schools. What groups in the community would you try to send each of them out to?