Date Night v. 2.0

The AMC theater chain is trying to give The Great American Date Night an upgrade optimized for multitaskers. AMC wants to give you dinner and a movie at the same time. The chain's Marina Del Rey theater has been refitted with wide aisles, leather recliners, swing out tables and black-clad wait staff. Of course, all this comes at a price.

Here is the Los Angeles Times story.

Questions...

•Why do people go to the movies? What do the movies offer that you can't get at home?

•Do couples want dinner and a movie at the same time? What is good about this? What is bad about it?

•Who is the target customer for this?

•What movies do you show in this theater? What don't you show?

•How widespread do you think this will become?