Cyberstalked by Donkeys and Elephants

Online political advertising has been around for a few years now, but in this election year the presidential candidates are getting involved in a big way, according to NPR. For one thing, President Obama's campaign is currently spending more on online ads than on television ads. And for another thing, the Republicans have a Facebook app that will allow categorize individual voters based upon the issues that they are most interested in. And we still have nearly six months to go until election day.

Questions...

•Is this move toward online political advertising smart, or is it just trendy?

•Which of these ideas do you think will be effective

•Do you think online advertising is more effective than TV advertising?

•How can social networking data be used for political campaigns?