Your Own Movie Theater (for a couple of hours)

Wouldn't it be cool if you could book a movie about something you are passionate about--comic books or environmental activism or something else--and fill the theater with people who feel as passionate about the subject as you do?

Now you can do that ... maybe.

Tugg is a new Internet startup that allows anyone to pick a movie they'd like to see in a local theater, ask others to buy tickets for it through social media platforms, and if all goes well have a nice night at the movies with a lot of like-minded people.

According to this Los Angeles Times story, this service may be especially appreciated in smaller cities and towns where independent films and documentaries are rarely screened.

Questions...

•Is Tugg good or bad for major studios? Why?
•Is this better for major film makers or independent film makers? Why?
•How might this service be used by political activists? Or people proud of their cultural heritage? Or even comic book store owners?
•Do you think Tugg will be a success?