'Cars' Revving Up Profits

Getting Americans to go out to the theater to see a movie is increasingly difficult, so the studios turned to DVD sales as a major moneymaker. But has DVD sales have declined. the studios have turned toward the international market and, for some movies, merchandising.

'Cars,' the Pixar film of five years ago, was only a modest box office hit. But 'Cars 2' is coming out later this week, and it is expected to be quite profitable due to literally hundreds of products that will be licensed from characters in the movie. The Los Angeles Times reports.