How Do We Know It Runs?

In honor of the Greater Los Angeles Auto Show and, perhaps more importantly, our discussion of advertising, Your Humble Blogger brought into class an advertising insert from Italian Auto maker Fiat, which is re-entering the American market after nearly 30 years. The insert said very little about the Fiat 500. But it was chock full of attitude, which the auto maker hopes will be transferred to the car and the Fiat brand.